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creative works
Video Productions
SCROLL & LET THE STORIES UNFOLD
CREATIVE BRIEF
PRODUCT STORY
CORE CENTRAL NARRATIVE
Digital Experiences
SCROLL & LET THE STORIES UNFOLD
Who I've worked with
Be In Canad'awe
360 Integrated Marketing, Digital Content, Editorial
Canada's beauty doesn't fade with the seasons—it transforms. See Canada in ways you’ve never imagined, from winter wonders to summer escapades.
Create a dynamic CMS that serves as a one-stop digital hub for Canadian travel, featuring rich media content, including videos, articles, and photo galleries, that showcases the best of Canada through the seasons.
CREATIVE BRIEF
PRODUCT STORY
The campaign positions Canada not just as a country, but as a collection of unique, seasonally diverse experiences.
CORE CENTRAL NARRATIVE
Canada is a land of endless adventures and experiences, offering something new and exciting with each season. This platform is your gateway to exploring the vast and varied landscapes and cultures of Canada, all year round.
Be The Crowd
Augmented Reality
Ever wondered what kind of Vegas showstopper you are? Wonder no more. Come and discover your true Vegas persona and see Sin City like never before.
Craft an interactive video that immerses users in a virtual tour of Las Vegas' entertainment offerings. The video allows users to choose their preferred type of show, resulting in a tailored Vegas persona and customised activity recommendations.
CREATIVE BRIEF
PRODUCT STORY
This campaign leverages an interactive video to guide potential visitors through a personalised journey of discovery, aligning their interests with specific Vegas experiences and demonstrating the city's vast entertainment landscape.
CORE CENTRAL NARRATIVE
Las Vegas is not just a destination; it's a journey tailored to your entertainment tastes. From the thrill of a high-speed race to the heart-stopping moments of a live concert, Vegas has it all.
Road To Discovery
Interactive Digital
Embark on an epic American road trip inspired by GoUSA TV's most captivating stories. From iconic landscapes to hidden gems, chart your own course and discover the heart of the USA.
Create an interactive travel platform that utilises GoUSA TV content to craft curated road trips around themes like culinary tours, historical sites, and natural wonders.
CREATIVE BRIEF
PRODUCT STORY
Integrate GoUSA TV’s entertaining and inspiring road trip videos into a shoppable platform where travellers can view episodes and directly book experiences featured within.
CORE CENTRAL NARRATIVE
Explore the United States through the eyes of GoUSA TV, then step out to make those adventures your own. From the screen to the road, your journey begins here.
Where Worlds Converge
Content Hub, Digital Content, Editorial
Live for more than just a holiday in Panama.
Promote Panama's diverse offerings through a cohesive narrative that invites travellers to "Live for More." This involves creating content that showcases Panama's green and blue heritage, cultural richness, and vibrant lifestyle, motivating travellers to explore beyond conventional destinations.
CREATIVE BRIEF
PRODUCT STORY
Panama is a vibrant and charismatic destination where worlds converge—offering a mix of cultural richness, biodiversity, and history unmatched in Central America.
CORE CENTRAL NARRATIVE
Panama, a land where diverse worlds blend seamlessly, offers more than just a passage between the seas. It's a destination where every visit brings a new discovery, from its bustling cities to tranquil beaches, lush rainforests, and vibrant cultural scenes.
Tales From Tampa Bay
Editorial
Every street tells a story in Tampa Bay. Dive into personal accounts.
Engage storytellers from diverse backgrounds to explore Tampa Bay and share their personal tales. Each story will focus on different aspects of Tampa — from its sports scenes and rich arts to its culinary delights and natural beauty, illustrating why Tampa is a destination for all.
CREATIVE BRIEF
PRODUCT STORY
Tampa Bay — a melting pot of cultures, histories, and modern experiences— invites visitors to discover its unique charm and create their own stories within this dynamic setting.
CORE CENTRAL NARRATIVE
Highlight the transformative experiences of visitors to Tampa Bay, from their initial impressions to the lasting impacts of their journeys. Through their stories, showcase the depth of culture, the warmth of the community, and the unexpected delights that define Tampa Bay.
Feel NSW
Advertorial
What will New South Wales make you feel? Rediscover, reconnect, and feel rejuvenated with our 'Feel New South Wales' campaign, offering transformative experiences across Sydney and beyond.
Create a multifaceted digital experience that integrates video, imagery, and interactive content to guide visitors through the many facets of New South Wales.
CREATIVE BRIEF
PRODUCT STORY
Feel New South Wales' showcases the region's potential to rejuvenate and inspire through a variety of experiences, from Sydney’s dynamic atmosphere to the serene landscapes of the wider region, emphasising emotional and memorable travel.
CORE CENTRAL NARRATIVE
New South Wales is a place of renewal and discovery. Experience awe, exhilaration, and relaxation through our campaign, as each visit offers a unique opportunity to feel something new—connecting deeply with the natural beauty and vibrant culture.
Welcome To Wrexham
Editorial
From screen to scene: Explore the town behind the series. Experience Wrexham for yourself—where the drama of football meets the heart of Wales.
Develop a narrative that captures the essence of Wrexham’s revival as told through 'Welcome to Wrexham', connecting viewers with the real-world charm of the town.
CREATIVE BRIEF
PRODUCT STORY
Explore the transformation of Wrexham through the lens of its historic football club’s revival under Hollywood ownership.
CORE CENTRAL NARRATIVE
Narrate the transformation of Wrexham through its football club’s revival and the broader cultural renaissance within the town, encouraging viewers of the series to visit and experience the real Wrexham.
Eternal Summer
Digital Content
Escape to the Canary Islands and immerse yourself in the best climate in the world, where every island offers a unique adventure waiting just for you.
The campaign will utilise a blend of rich media including videos, interactive maps, and engaging narratives to bring the islands' stories to life.
CREATIVE BRIEF
PRODUCT STORY
Develop an immersive online experience that takes users on a virtual journey through each of the eight Canary Islands, showcasing the distinct features and cultural richness of each through vivid storytelling and interactive content.
CORE CENTRAL NARRATIVE
Discover the Canary Islands, where each island is a unique paradise. From the lunar landscapes of Lanzarote to the lush forests of La Gomera, adventure beyond the beach awaits. Experience the culture, taste the uniqueness, and live the adventure that each island proudly presents.
In The Family
Content Hub
Don’t let the details hold you back - Expedia is here to help you jump over every hurdle to your family’s next adventure
Develop an in-depth guide that explores family-friendly destinations, offers tips for easy travel with children, and suggests activities that cater to both kids and adults. In addition, craft a concise guide on obtaining a passport for a child that demystifies the process.
CREATIVE BRIEF
PRODUCT STORY
The Expedia Family Travel Hub serves as a dedicated platform offering essential travel tips, tools, and inspiration specifically designed for families. It aims to reduce the stress of travel planning by providing practical solutions to common travel barriers.
CORE CENTRAL NARRATIVE
The Family Travel Hub is a source of empowerment for parents planning travels with their children, offering them the knowledge and tools to navigate the complexities of family travel with confidence and ease.
Whatever Floaties Your Boat
Interactive Digital
Choose your floatie and unlock your personal path to paradise in Greater Palm Springs.
Utilise engaging, fun visuals and interactive content to match users with a Palm Springs experience based on their floatie selection.
CREATIVE BRIEF
PRODUCT STORY
Greater Palm Springs is transformed into a playful escape where your choice of floatie unlocks tailored holiday experiences, making it easy to plan a trip that feels personally crafted just for you.
CORE CENTRAL NARRATIVE
Dive into your personalised Greater Palm Springs adventure and discover a world tailored to your taste of fun and relaxation.
Score Big With The Perfect Stay.
Digital Content
From court-side to bedside, make it a night to remember when you stay where the stars play.
Develop a dynamic Hotels.com hub that is visually aligned with the branding of the Atlanta Hawks and State Farm Arena. The site should be user-friendly, offering quick access to hotel bookings, event schedules, and local attractions.
CREATIVE BRIEF
PRODUCT STORY
The perfect night out deserves the perfect night in. The campaign leverages a partnership with the Atlanta Hawks and State Farm Arena to offer fans and event-goers a convenient, tailored travel booking experience, ensuring visitors can fully enjoy their stay in the city.
CORE CENTRAL NARRATIVE
Emphasise the freedom of choice and the ability to customise the experience, whether it's a show-stopping slam or a crowd-winning concert, ensuring every stay complements the excitement of the event.
Come and say, G'day!
360 Integrated Marketing, Content Hub
Explore Australia through the eyes of Ruby and Louie — your fun-loving local guides to the best adventures Down Under!
Utilise a combination of compelling video content, editorial pieces, and social media engagements to bring to life adventures in Australia that highlight its welcoming and diverse nature.
CREATIVE BRIEF
PRODUCT STORY
Australia is home to friendly people, stunning landscapes, and diverse cultures. Through the adventures of Ruby and Louie, we showcase the essence of Australia—its wildlife, nature, and the urban vibe.
CORE CENTRAL NARRATIVE
From the bustling streets of Sydney to the serene landscapes of the Outback, every corner of Australia has something new and exciting to offer. Join us, come and say G'Day!
Land Of Legends
Editorial
Journey through a land of ancient legends and modern marvels, where every step unveils a new chapter in your personal Welsh tale.
Create a narrative that intertwines the mystical past with the vibrant present of Wales. Emphasise the ties to modern Welsh success stories like Wrexham AFC to create a contemporary relevance.
CREATIVE BRIEF
PRODUCT STORY
Wales is presented as a land steeped in myths and legends, a place where history is alive and every corner tells a story. The campaign aims position Wales as a destination where legends are experienced, not just told.
CORE CENTRAL NARRATIVE
The campaign will focus on the 'Land of Legends' theme, showcasing how visitors can immerse themselves in the stories of Wales—both ancient and modern. It will highlight how these legends continue to influence and enhance the Welsh experience today.
A City For All
Interactive Digital
Dive into Houston’s vibrant life, where every district tells a part of your next great story.
Develop a captivating digital experience that reflects Houston’s dynamic urban culture and diversity.
CREATIVE BRIEF
PRODUCT STORY
The campaign highlights Houston’s cultural diversity, world-class museums, dining, and entertainment options through engaging content and visuals, making it an irresistible option for travellers seeking a rich urban experience.
CORE CENTRAL NARRATIVE
The campaign narrative weaves through the city’s seven unique districts, each telling its own story of cultural diversity and vibrancy, encouraging visitors to immerse themselves in Houston’s dynamic environment.
Hit The Open Road
Digital Content
Drive into your next adventure with Avis and Budget, steering onto the roads less travelled in LATAM.
Develop engaging content, including destination-specific itineraries that highlight the best drives and stops.
CREATIVE BRIEF
PRODUCT STORY
This campaign, in partnership with Avis and Budget, redefines car rentals in LATAM as an integral part of the travel experience, unlocking scenic drives, hidden gems, and culturally rich sites accessible only by car.
CORE CENTRAL NARRATIVE
Explore LATAM like never before – behind the wheel. From winding coastal roads to lush mountain passes, see what lies beyond the main attractions and immerse yourself in the vibrant cultures and breathtaking landscapes of LATAM, all at your own pace.
Every Season, Every Reason
Digital Content
From the cobblestone streets of Boston to the rolling hills of the Berkshires, discover every season in Massachusetts.
Utilise visually rich content to portray the unique experiences available throughout Massachusetts.
CREATIVE BRIEF
PRODUCT STORY
The campaign emphasises Massachusetts' diverse attractions, from the historic streets of Boston to the serene beaches of Cape Cod and the scenic mountains of the Berkshires, presenting it as a destination that caters to a variety of interests.
CORE CENTRAL NARRATIVE
Highlight Massachusetts as a multi-faceted state that blends colonial history with contemporary culture, offering visitors a chance to create their own stories through experiences that range from tranquil nature escapes to vibrant city explorations.
A Good Day
Interactive Digital
Win your way to A Good Day in sunny Fort Myers.
Create an engaging, colourful online platform that captures the essence of Fort Myers as a sunny, vibrant destination.
CREATIVE BRIEF
PRODUCT STORY
The campaign centres around creating memorable experiences with friends and family at one of the many holiday rentals available in Fort Myers. The sweepstakes element encourages interaction and engagement, while the curated content provides practical travel tips.
CORE CENTRAL NARRATIVE
Explore the fun and sun of Fort Myers through the eyes of real families and travellers.
Meet Me In Minneapolis
Digital Content
Step into a winter wonderland in the heart of the Midwest.
The campaign uses vivid photography and festive storytelling to capture the essence of a Minneapolis holiday.
CREATIVE BRIEF
PRODUCT STORY
From the dazzling lights of the Holidazzle parade to the aroma of spiced cider at festive markets and the crisp air of snowy outdoor adventures, the city invites visitors to embrace the unique charm of a Midwestern winter.
CORE CENTRAL NARRATIVE
Embrace the warmth and magic of the holiday season in Minneapolis.
Never Say No to Nevada
Advertorial
Venture beyond the neon lights of the Las Vegas Strip to discover rugged mountain ranges, ancient ghost towns and vibrant cultural festivals to feed your soul.
Use rich imagery and engaging content to draw users into the less-explored aspects of Nevada.
CREATIVE BRIEF
PRODUCT STORY
The campaign leverages an interactive platform to create an immersive digital experience that introduces potential travellers to Nevada's vast landscapes, rich history, and vibrant local culture.
CORE CENTRAL NARRATIVE
Beyond the neon lights of the Las Vegas Strip lies a world of natural wonders, historical treasures, and vibrant cultural experiences. Never say no to Nevada - a state of endless possibilities and unforgettable adventures.
Cozy Up in PA
Digital Content
From snowy slopes to vibrant city streets, endless joy awaits among the winter wonders of Pennsylvania.
Create an engaging and informative platform that captures the essence of a Pennsylvania winter. Use captivating visuals and compelling narratives to showcase the state's diverse winter offerings, inspiring travellers to book their next holiday in Pennsylvania.
CREATIVE BRIEF
PRODUCT STORY
The campaign transforms Pennsylvania's winter landscape into a coveted destination for travellers seeking unique cold-weather experiences.
CORE CENTRAL NARRATIVE
Embrace the warmth and magic of a Pennsylvania winter. Cozy up in charming towns, explore snow-covered landscapes, and create lasting memories in the heart of the Keystone State.
Beyond Summer's Glow
Content Hub
Unlock the secrets of Provence & Côte d’Azur's off-peak and uncrowded.
Develop a Traveller Hub platform with dedicated subpages for Provence and Côte d’Azur, featuring rich content and vibrant visuals that capture the essence of each region's seasonal appeal.
CREATIVE BRIEF
PRODUCT STORY
Through immersive narratives and interactive content, the campaign will introduce travellers to the less explored yet equally enchanting experiences of the South of France during the cooler months.
CORE CENTRAL NARRATIVE
The South of France is renowned for its vibrant summers, but its autumnal hues and wintery charm are equally compelling. This campaign invites travellers to explore the experiences available in Provence and Côte d’Azur during the shoulder seasons.
A World in One City
Digital Content
Discover a world of experiences within one city - Hong Kong is to be experienced.
Utilise immersive content and interactive elements to bring the allure of Hong Kong closer to potential travellers. The content should evoke curiosity and excitement about the city’s iconic skylines, culinary delights, and cultural festivals.
CREATIVE BRIEF
PRODUCT STORY
This campaign showcases the captivating contrasts and endless possibilities that Hong Kong has to offer.
CORE CENTRAL NARRATIVE
A world in one city. Immerse yourself in a captivating blend of ancient traditions and cutting-edge modernity, where every corner offers a new adventure and a unique story waiting to be discovered.
Open Doors
Advertorial
What's behind Madeira’s doors? Open up to a world of discovery.
Embrace the artistic spirit of Madeira's 'Painted Doors' project to craft a user-centric website that serves as a portal to explore the island's diverse offerings.
CREATIVE BRIEF
PRODUCT STORY
Madeira, known for its stunning landscapes and rich cultural heritage, invites travellers to discover the island's iconic 'Painted Doors' project to create an interactive journey through Madeira's diverse offerings.
CORE CENTRAL NARRATIVE
Madeira is not just a destination but a doorway to extraordinary experiences. From the rugged cliffs and lush forests to the charming streets filled with art and history, it offers a journey that goes beyond the conventional tourist paths.
Ok, But Have You Seen Madrid
Digital Content
Discover the endless charm of Spain’s capital, from historical art to modern-meets-traditional dining.
Combine stunning visuals with engaging content that narrates Madrid’s story through its art, cuisine, festivals, and neighbourhoods.
CREATIVE BRIEF
PRODUCT STORY
The campaign provides travellers with a rich, immersive experience of Madrid, featuring detailed guides on where to go, what to see, and how to live like a local in Madrid across different seasons.
CORE CENTRAL NARRATIVE
Delve into the heart of Madrid, exploring its timeless beauty and contemporary vibrancy. The campaign provides a window into the city's soul, showcasing how Madrid can be a different city every time you visit, thanks to its dynamic culture and evolving attractions.
This Is Arabia
Digital Content
Step into the heart of Arabia and unlock its hidden gems and spectacular sights.
Create an immersive online experience where users can explore Saudi Arabia through a mix of beautiful photographs and engaging stories.
CREATIVE BRIEF
PRODUCT STORY
The campaign leverages Saudi Arabia's recent opening to international tourists to position the country as a must-visit locale that offers a unique blend of tradition and modernity.
CORE CENTRAL NARRATIVE
The platform serves as a window into Saudi Arabia, inviting users to explore a land where ancient traditions meet modern life. It emphasises the country's diverse attractions—from the bustling streets of Riyadh to the tranquil mountains of Abha and the historic wonders of Al-Ula.
Leave Only Footprints
Digital Content
Answer the call of adventure in Scotland but tread lightly and leave only footprints, preserving its beauty for generations to come.
Craft a campaign that blends Scotland’s call to adventure with a strong message of conservation. Use compelling visuals and engaging narratives to showcase Scotland's diverse landscapes and cultural richness, while educating travellers on the 'Leave No Trace' principles.
CREATIVE BRIEF
PRODUCT STORY
Scotland is home to lush landscapes, rich history, and vibrant culture, now accessible through responsible tourism practices that ensure minimal impact on the natural environment.
CORE CENTRAL NARRATIVE
The campaign narrative centres around the dual themes of exploration and preservation, inviting travellers to experience Scotland’s unique offerings through the lens of sustainability. It positions Scotland as a pioneer in responsible tourism, where every visit enriches both the traveller and the local environment.
Layover, Elevated
Interactive Digital
Reimagine your layover with Qatar’s vibrant souks, futuristic architecture, and breathtaking desert landscapes.
Create a digital campaign that resonates with culturally curious travellers, emphasising the ease, safety, and cultural richness of a Qatar stopover.
CREATIVE BRIEF
PRODUCT STORY
Qatar Airways Stopover programme transforms layovers into rewarding travel adventures. With an array of amenities in-flight and diverse cultural experiences in Doha, the stopover is positioned as an integral part of the traveller’s journey.
CORE CENTRAL NARRATIVE
Showcasing Qatar as a vibrant, accessible stopover destination where every layover is a chance to explore new cultures, taste new foods, and collect unforgettable memories, seamlessly integrating Qatar into the broader travel experience.
Bula, Fiji!
Advertorial
Look up 'paradise' and you'll be met with the endless beauty that awaits in Fiji.
Utilise vibrant imagery, user testimonials, and interactive content to transport users to Fiji’s sandy shores.
CREATIVE BRIEF
PRODUCT STORY
The 'Bula, Fiji' campaign offers a unified experience across Expedia, Orbitz, Travelocity, and Hotels.com, featuring rich multimedia content that brings the sights, sounds, and tastes of Fiji to life.
CORE CENTRAL NARRATIVE
The campaign illustrates the beauty of Fiji through its people, landscapes, and traditions, encouraging bookings by showcasing the ease and value of experiencing Fiji through our platforms.
Expect The Unexpected
Digital Content
Rediscover the thrill of travel in Singapore—Experience its marvels through the eyes of world travellers.
Engage well-known influencers from each target market to visit Singapore and experience a curated itinerary that includes both popular and lesser-known attractions.
CREATIVE BRIEF
PRODUCT STORY
This campaign uses trusted influencers to narrate their genuine experiences, highlighting Singapore's readiness for tourism and its compelling attractions.
CORE CENTRAL NARRATIVE
Influencers from three different countries explore Singapore, each uncovering unique aspects of the city that captivate and inspire. Their stories highlight the unexpected delights of Singapore, from its lush gardens and rich heritage to futuristic architecture and vibrant street food scenes.
Two Sides To Pure
Digital Content
Explore the two sides of Michigan and discover how seemingly contrasting elements within the state coexist to create a space where anyone can pursue what’s important to them.
Develop a series of multimedia content to showcase Michigan's multifaceted appeal. The campaign will use the theme of duality to explore the state's diverse attractions, emphasising how visitors can pursue their personal passions and discover their "pure" Michigan.
CREATIVE BRIEF
PRODUCT STORY
Michigan is a state of contrasts. This campaign showcases these contrasts through innovative split-screen visuals that combine serene natural scenes with vibrant urban life, highlighting Michigan as a destination where every visitor can find their ideal holiday.
CORE CENTRAL NARRATIVE
Come to explore the two sides of Michigan – its serene natural beauty and its vibrant urban centres. Each aspect of Michigan offers distinct experiences, from the quiet of lakeside mornings to the buzz of city nightlife, making it the perfect destination for those seeking to rediscover and pursue their passions.
More Than A Game
Content Hub
Join the Mexican wave beyond the stadiums. Experience the thrill of the game and the beauty of the land.
Utilise vibrant visuals and engaging content to highlight the cultural vibrancy of Mexico. The campaign will showcase key destinations, local cuisine, and unique experiences, linking these elements with the excitement surrounding the Mexican National Football Team.
CREATIVE BRIEF
PRODUCT STORY
The campaign intertwines the spirit of football with Mexico’s tourist attractions, emphasising experiences that reflect the country's passion for sports, culture, and adventure.
CORE CENTRAL NARRATIVE
Linking the excitement of football with Mexico’s tourist offerings to create a compelling reason to visit. Highlighting how sports can enhance the travel experience, making it not just a journey, but a celebration of passion and culture.
Tailor Your Taiwan
Interactive Digital
Delve into Taiwan’s wonders with our 'Culture Concierge'. From bustling Taipei streets to serene Taroko Gorge landscapes, let your preferences guide your journey through the heart of Asia.
Develop a comprehensive digital experience that showcases Taiwan's cultural richness and natural wonders. Utilise interactive elements and engaging visuals to guide travellers on a virtual journey across Taiwan, encouraging deeper exploration.
CREATIVE BRIEF
PRODUCT STORY
The campaign introduces the Taiwan Culture Concierge, an intelligent recommendation service that helps users explore by providing personalised travel suggestions based on their preferences and travel style.
CORE CENTRAL NARRATIVE
Taiwan offers a journey through its cultural richness and natural splendour, from historical Tainan alleys to breathtaking East Coast vistas.
RWLV Is BIG — Experience It All
Interactive Digital
Think you've seen all Las Vegas has to offer? Think again. Captain Obvious invites you to explore the colossal world of Resorts World Las Vegas, where bigger really is better.
Leverage the familiar and humorous persona of Captain Obvious from Hotels.com to guide potential visitors through the immense offerings of RWLV in a series of engaging and visually appealing digital videos.
CREATIVE BRIEF
PRODUCT STORY
RWLV is not just a resort; it’s a colossal entertainment complex that spans 88 acres, to provide an unparalleled guest experience.
CORE CENTRAL NARRATIVE
With Captain Obvious as your guide, discover an extraordinary world where every detail is crafted for your enjoyment.
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